Boro's Best is a family-owned exterior cleaning business in Murfreesboro, Tennessee. Their goal was to stand out in the market, especially from the other local competitors. Boro's Best wanted to appear modern without lacking character and southern charm. With this, I created a logomark portraying water with fast movement in a radial direction. With the modern concept achieved, I then added that character and charm by bringing a touch of the Tennessee flag with three rustic stars.
Marketing materials are crucial for the success of Boro's Best. With uniforms, tailor decals, printed stationery, flyers, and social media ads, Boro's Best has a consistent brand system and has made a memorable mark on the neighborhood.
