Pinnacoal sells premium grilling products targeted towards those of love the act of grilling food, but also enjoy a more luxurious outdoor experience. In order to ensure the highest quality, Pinnacoal charcoal has no additives, chemicals, or binders. It is made of 100% All American Hardwood Oak.
In order to make the primal form of cooking an upscale activity that feels more exclusive, the branding needs to feel refined and polished. The use of a wide sans serif for the logotype, paired with a slab serif brings in a modern look that still has character and charm. The brand colors also entice the consumer with the bold, burnt orange, dark grey, and warm beige that feels intriguing and comforting.
In addition to the Hardwood Lump and Hardwood Briquette charcoal, Pinnacoal sells a wide range of grilling products, such as durable stainless steel utensils, to a charcoal chimney that is used to ignite your coals without the use of any lighter fluid.
