Rupa & Grace is a small business that sells sustainable and high-quality yoga props and accessories. The brand focuses on making products for people of all shapes and sizes and encourages you to make movements and yoga flows more comfortable.
The logo depicts a lotus flower with 5 petals. The centermost is an abstract human form, while the others convey the inclusiveness and the strong support of the community that Rupa & Grace promotes. The brand pattern is made up of organic forms of all shapes and sizes to also convey that message.
Rupa & Grace relies on strong digital marketing, so taking advantage of branded social media content was a top priority when connecting with their audience. Having a diverse flow of content keeps user attention and builds a strong brand system.
