Remesh is a tech start-up based in New York City. Remesh's sells an AI-powered platform used for digital focus groups for market research and employee engagement. As a Marketing-Design Intern, the responsibilities are far and wide, but the majority of the work is creating collaterals/one-pagers, social media content, case studies, digital ads, and other digital assets needed for marketing materials. All projects were made under the Art Direction of Geroge Little, and collaboration of the entire Remesh marketing team.
EBOOK DESIGN
With the goal of generating leads, the Marketing team collaborated to create an eBook highlighting consumer trends and analyzing insights gathered in the last 11 RemeshLive sessions. My responsibilities in this project entailed the cover illustration, typesetting all pages, and finding ways to portray the data in the most understanding way possible using graphics and illustrations.
EBOOK COVER ILLUSTRATION
The eBook cover is eyecatching, yet highly conceptual. In order to achieve this, elements of the UI found in the Remesh platform are being abstracted. These elements are then shown in a dynamic and energic environment, symbolizing qualitative researchers dissecting insights they can gain when they use Remesh, an AI-powered online focus group tool.
COLLATERALS & ONE-PAGERS
As a Marketing Designer at Remesh, creating one-pagers, case studies, help documents, and other pieces of collateral is very common. With a product that is challenging to market and explain, documents are used to enable the sales team and to help educate clients when they are new to the product.
Social Media Graphics
Planning and designing conceptually-driven social media graphics for days of recognition is an excellent way to show how far the brand can be used in conceptual and metaphorical ways.
DIGITAL ADVERTISEMENTS
Being a remote tech company, digital marketing is the primary form of reaching our target market. Since there are many formats of digital ads, the challenge remains in creating compositions that catch the viewer's eye, hold their attention, and highlight the call to action.
